I finally agree with something Heartland CEO – Carr has said in this PC World article.

I now know that this industry needs to, and can, do more to better protect it against the ever-more-sophisticated methods used by these cyber criminals.

Its time for the card brands to step up and focus on an end-to-end encryption standard.  Bob Russo will still say that its not the Silver Bullet to the issue, but it’s better than anything we have now.